Robbie is an AI user researcher. It conducts customer and employee interviews on your behalf, asks the right follow-ups, and turns every conversation into clear qualitative insight.
Talk to users, prospects, churned accounts, and the long tail you never get round to. Robbie runs the conversation in plain language and probes for the “why.”
Hear from staff at any scale — without a survey’s flatness or a town hall’s self-censorship. Robbie listens, follows up, and reports themes back.
Write a brief.
State your objective, audience, the questions you’d ask if you had infinite time — and any incentive you’re offering participants.
Share one link.
You get a single URL for the study. Send it to your list however you like. Participants join when it suits them.
Robbie moderates.
A text conversation, asynchronous. Robbie listens, asks the right follow-ups, and keeps things honest, neutral, and on-brief.
Get synthesised insight.
Themes, quotes, and sentiment across every interview — with the underlying transcripts one click away.
Robbie isn’t a replacement for your researchers — it’s the way they finally get to talk to everyone. Run AI-moderated interviews at volume, then layer in human-led depth where it matters. Both feeds land in the same study, so themes are cross-checked, not assumed.
Every customer segment, every employee cohort — heard in their own words. Themes surface as the sample grows.
Your researchers spend their time on the conversations that need a human — and arrive prepped with Robbie’s findings.
Robbie does the moderating and the write-up. You spend your week deciding what to do, not chasing diaries.
Talk to a sample size that used to belong only to surveys — and get qualitative depth from every one.
One synthesis, two methods. Strong findings get reinforced. Weak ones get caught early.
Stand up a study in five minutes.